2024-25 Strategic Planning Framework

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CITY OF ENCINITAS 2024-25 STRATEGIC PLANNING FRAMEWORK

Each year, the City Council reviews its priorities for the year at its annual Council Retreat. A Council priority is defined as a topic that will receive significant attention and budget consideration during the year. Typically, priorities have a one to three-year time limit, although some may continue beyond that time.

On Tuesday, February 6, 2024, the City Council selected the following elements to include as the categories for its highest priorities:

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Vision

Encinitas is five unique communities thriving as ONE great City.

Mission

Leading the preservation and evolution of our City and providing innovative services that enhance the quality of life for residents, visitors, businesses, and our communities.

Focus Areas

Effective City Services & Reliable Infrastructure

Effective City Services and Reliable Infrastructure means services are provided consistently, timely, and predictably and infrastructure investments are planned and executed in a fiscally responsible manner.

Housing & Affordability

Housing and Affordability means providing diverse and affordable housing, including workforce housing, having a roof over everyone’s head, engaging underrepresented populations, preserving existing affordable housing, and ensuring the provision of support services.

Engagement & Education

Engagement and Education means taking initiative to listen and learn from the community using diverse and inclusive communication tools. The City continually adapts and builds relationships with our community through education, proactive communication, accurate information, and a focus on equity.

Ensuring & Preserving Community Character

Evolving and Preserving Community Character reflects the importance of balancing growth and preservation in a welcoming beach community while striving to maintain its unique character, embracing diversity, fostering innovation, and enhancing quality of life.

Environmental Health & Leadership

Environmental Health and Leadership means continuing our environmental leadership by showing our commitment to good stewardship of our natural resources; meeting our goals on Climate Action remains a priority, including decarbonization, mobility mode choice, clean air and water, responsible solid waste disposal, storm and wastewater reuse, shoreline, and open space preservation.

Mobility & Alternate Modes

Mobility and Alternate Modes mean we strive to be a nation-wide leader in mode choice by providing data-driven solutions to create a safe and functional transportation network along with programs that educate and empower people to reach destinations by active transportation and micro-mobility.

Council Goals

100% affordable housing (choose site, define project, explore funding options)
Prioritize remaining streetscape elements (Complete C, Stormwater, B, A South)
Safe, legal railroad crossings and establish citywide quiet zones
Expand habitat stewardship and explore open space preservation (Identify resources to fund and better manage our natural resources)
Consider Infrastructure Task Force prioritization and funding recommendations
Build on the bike safety emergency declaration goals and implement Vision Zero